The purpose of the Dashboard is to provide an at-a-glance view of the Key Performance Indicators for the digital component of the assessed business.
The data shown in the dashboard is generated by external and internal tools, digital market intelligence reports and by identifying and monitoring a number of quantitative and qualitative parameters that are publicly available.
The results of this digital due diligence will help you to further understand the online performance of your business based on 4 axes:
The absolute position of the business
The relative position of the business compared to the key competitors (4 max)
The progress or regress over time
Performance against the industry benchmark, i.e. compared to a best in class performance
The colour evolves according to the score value.
Green: Strongest performer.
Yellow: Middle/moderate performer.
Red: Weakest performer
The measurements on the Dashboard are categorised into 8 types which are each very important for an overall qualitative result: