SERP 2018-02-02T11:00:03+00:00

The SERP category of the dashboard is where we look at both website ranking and the roads that lead visitors to your website. SERP is an indication of popularity.

Search Engine Results Page is the page displayed by a search engine in response to a query by a searcher.

The results are of two general types, organic (retrieved by the search engine’s algorithm) and sponsored (advertisements).

Search Engine Optimisation is the process of optimising a website’s structure and content so that the website appears as high as possible on a Search Engine Results Page for relevant searches.

Google PageRank:

PageRank is an algorithm used by Google Search to rank websites in their search engine results (the ‘Page’ in PageRank refers to Larry Page, one of the founders of Google, and not to web pages).

According to Google, PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.

Google PageRank is quoted on an exponential scale from 0 to 10. Therefore it is easier to move from a rank of 1 to a rank of 2 than from 2 to 3.

0 is not applicable. A rank of 4 is strong.

PageRank Proxy:

PageRank Proxy is a scale which measures the impact of all backlinks which link to a given web address.

PageRank Proxy is the real time version of Google PageRank – Google PageRank gives a picture from 2 years ago. PageRank Proxy is updated with the freshest backlinks found on the web every 15 minutes, and the crawler processes up to 6 billion pages a day.

PageRank Proxy shows the strength of the backlink profile of a target website on a scale from 1 to 100. This metric has the highest correlation with Google rankings, which means that pages with a high PageRank Proxy tend to rank better in search engines. The PageRank Proxy divided by 10 roughly equals an updated Google PageRank figure.


This is the year the assessed website went live.

Referring Backlinks:

Referring backlinks are roads leading to your website. A backlink for a given web resource is a link from some other website to that web resource. A web resource may be for example a website, web page, or web directory.

How many roads and where they are coming from are among the factors that Google’s PageRank algorithm evaluates in order to estimate how important the page is.

Referring Pages:

When visiting a webpage, the referring page is the URL of the previous webpage from which a link was followed. The figure represents the total number of Referring pages pointing to your website or URL

Referring Domains:

Is a domain from which a backlink is pointing to a page or link.

Outgoing Domains: Websites that your website or URL is linking to.

Your digital footprint is a view of your market performance