In this section of the dashboard we look at both web traffic ranking and visitor tracking. A strong web traffic ranking provides an indication of a superior stakeholder relationship. Visitor tracking is the analysis of visitor behavior on a website. It’s an indication of the ability to reach the right audience and the value proposition of the company.
This figure represents a website’s traffic ranking. For example Google has an Alexa web traffic ranking of 1. Alexa is more US biased.
This figure gives an indication of traffic ranking. The more traffic reaching your website the lower the figure. It is more European biased.
AL/SW: Daily pageviews/visitors:
Once a visitor arrives at your website, they will search around on a few more pages. Each individual page a visitor views is tracked as a page view.
AL/SW: Daily time on site:
This is an average of the amount of time all visitors to a page spend on that particular page. It is an indication if visitors are actually reading the content on your pages.
AL/SW: Bounce rate:
It represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing on to view other pages within the same site. It is a measure of the effectiveness of a website in encouraging visitors to continue with their visit.
Top countries (common AL/SW):
These are the top 2or 3 countries from where most visitors to the website originate from.