Site Visitors

Site Visitors 2018-02-06T08:10:32+00:00

In this section of the dashboard we look at both web traffic ranking and visitor tracking. A strong web traffic ranking provides an indication of a superior stakeholder relationship. Visitor tracking is the analysis of visitor behavior on a website. It’s an indication of the ability to reach the right audience and the value proposition of the company.

Alexa (AL):

This figure represents a website’s traffic ranking. For example Google has an Alexa web traffic ranking of 1. Alexa is more US biased.

SimilarWeb (SW):

This figure gives an indication of traffic ranking. The more traffic reaching your website the lower the figure. It is more European biased.

AL/SW: Daily pageviews/visitors:

Once a visitor arrives at your website, they will search around on a few more pages. Each individual page a visitor views is tracked as a page view.

AL/SW: Daily time on site:

This is an average of the amount of time all visitors to a page spend on that particular page. It is an indication if visitors are actually reading the content on your pages.

AL/SW: Bounce rate:

It represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing on to view other pages within the same site. It is a measure of the effectiveness of a website in encouraging visitors to continue with their visit.

Top countries (common AL/SW):

These are the top 2or 3 countries from where most visitors to the website originate from.

Your digital footprint is a view of your market performance